We Believe

We believe your jewelry experience should be fun.

We believe you should love whomever you want.

We believe everyone deserves to wear jewelry that makes them feel proud, regardless of budget.

We believe every woman deserves a diamond that sparkles like it should.

We believe Love is not measured by the Carat.

We believe in daily laughter.

We believe in upfront pricing, and full disclosure in everything we do.

We believe in offering properly cut diamonds, proportioned correctly for maximum sparkle.

We believe in treating your jewelry like our own, whether you bought it from us or not.  

We believe in making our customers happy. No matter what.

We believe happy employees make happy customers!

We believe the jewelry you wear should reflect something about who you are. Because we believe jewelry tells a story. 

We believe our team and our customers are FAMILY.

We believe in committing to the growth and prosperity of Coshocton and Mount Vernon.

We believe in embracing change. 

We believe in recognizing our team when they make a difference.

We believe in trying to make a difference, so we give thousands back to our communities each year.

We believe in empowering people with CHOICES.

We believe you should have choices no matter what your budget.

We believe jewelry is personal.

We believe in having a glass of wine as needed.

We believe that you shouldn't have to pay to have your jewelry professionally checked and cleaned.

We believe in “something borrowed.” That’s why everyone who buys their engagement ring at Dean’s can borrow any jewelry pieces in our store to wear on their wedding day!

We believe YOUR time is valuable.

We believe you don't need a holiday to give, or receive, something special.

We believe you deserve multiple payment options.

We believe low quality products are never a good value.

Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us Appointment