“That diamond is too big”, said no one ever! With that in mind, Dean’s Jewelry is giving you a chance to upgrade your diamond and save! You upgrade your phone, you upgrade your vehicle, you upgrade your looks, so doesn’t it make sense to upgrade your jewelry, too? October is upgrade month at Dean’s Jewelry and we’re giving you 110% of what you paid for your original diamond when you double up on value. That’s right, get an extra 10% for your diamond when you trade up!*
As your love grows, so should her diamond. What better way to let her know you’d marry her all over again than with a new, bigger diamond? Dean’s Jewelry has a sensational selection of loose diamonds in all shapes, cuts, colors, clarity, and carats for you to choose from. When buying a diamond here are some of the things you need to keep in mind. Pay attention, there may be a quiz later.
Shape
Each shape has its own unique attributes and characteristics. The classic round shape is the most popular, the pear really catches the eye, and the princess is fit for a queen! You can’t go wrong with any of these exquisite shapes and our trusted team would be delighted to work with you in finding the perfect one!
Cut
Not to be confused with shape, the cut of a diamond determines its brilliance. Prior to cutting, the rough stone is studied extensively to determine the best cut for maximum sparkle. Let your love shine just a little brighter with our selection of carefully cut diamonds.
Color
Although most diamonds appear colorless, they often have a slight yellow tint to them and are graded based on the amount of color they possess. Absolutely colorless diamonds are very rare and therefore quite expensive. Typically, the higher the tint, the more affordable the diamond is. At Dean’s, we’ll explain the differences and can help you find the right diamond at the right price!
Clarity
The clarity is judged using a scale based on the natural characteristics of the diamond such as surface blemishes and stone inclusions. Although a diamond absent of flaws is very rare and valuable, we're confident we'll be able to find one that will make you look and feel flawless!
Carat Weight
A carat is the unit of measure used for the weight of a diamond. Contrary to popular belief, it is not based on size so simply because one diamond is twice the carat weight of another, does not mean that it will appear twice the size. Different shapes also appear larger or smaller even though they are the same carat weight.
Read our Diamond Buying Guide for a more in-depth look at diamond buying and feel free to ask us questions when you come in. Our Diamond Experts are ready to assist you in finding a diamond that will give your love that special shine for a lifetime.
Congratulations! You found a diamond that says it all, but she doesn’t want to trade in her original diamond. Not a problem! At Dean’s Jewelry, we can set a bigger diamond into her engagement ring and put her original diamond into a pendant, or match it with an equal size diamond for a pair of diamond studs. Even better yet, let us incorporate it into an elegant, new custom design piece. All October, pay nothing when it comes to consultation and design fees. That’s right! No consultation or design fees on custom designs all October at Dean’s! There’s never been a better time to create a one-of-a-kind, custom design destined to be passed down from generation to generation.
Hey, we warned you about that quiz! Get your pencils ready.
Who is having diamond upgrade month in October?
Where do you get 110% for your diamond when you upgrade?
Who is offering no consultation or design fees for custom designs?
If you answered Dean’s, Dean’s, and Dean’s you scored an A+. All October, get 110% for your trade* and pay no design or consultation fees when you let us help you create a custom design.
Don’t have a Dean’s diamond to upgrade? Shop our excellent selection of loose diamonds today and next time you will!
*Get 110% back when you trade in the original diamond you bought at Dean’s towards a diamond twice the value. Valid thru October 31st, 2021. Some exclusions may apply, see store for details.